Federal IT · Defense · Aerospace · Health · Commercial
Growth strategy for the rooms that actually buy.
GTM strategy, marketing, sales and PR for federal IT, defense, aerospace, health and commercial clients.
20+
Years of BD and growth
$250M+
In annual contracts won
End-to-end
GTM, marketing, sales, and PR
15+
Years with FSIs and VARs
The practice
Senior, specific, and built for the rooms that actually buy.
01
Go-to-market strategy
Positioning, offer design, and a 12-month motion for companies selling into DoD, civil, and dual-use buyers.
02
Enterprise BD and capture
Senior BD for the accounts that actually move a year — and the positioning that helps clients win the revenue after.
03
Marketing, sales, and PR
The full motion — not just a media buy. Campaigns, relationships, and coverage that move an offer in the rooms that buy.
Principal
Laurie Diamond
Twenty-plus years of business development — winning over $250 million in annual contracts, and positioning clients to land the large revenue wins that follow. That work was led from BD and publisher seats at Defense One, The Washington Post, SpaceNews, and Alion/HII.
She has worked with hundreds of marketing, communications, and BD teams across Lockheed Martin, Boeing, Raytheon/RTX, Verizon, SES, AWS, Google, Microsoft, IBM, Esri, and Booz Allen — a senior network that is still in those buildings.
About LaurieSelected work
Places the practice was already in the building.
Sep 2016 — Dec 2023
GovExec / Defense One
Associate Publisher & VP, Strategic Operations — Defense Group
Tripled Defense One revenue, doubled the sales team, and delivered up to 127% of annual target. Host and moderator across AI, cyber, quantum, and DoD cloud.
Jun 2025 — Apr 2026
SpaceNews
Vice President, Business Development
Delivered more than 35% of the company annual revenue goal in under eight months. Strategic accounts included Lockheed Martin, Airbus, L3Harris, SES, JobsOhio, SAIC, Accenture, and Teledyne.
2013 — 2016
The Washington Post
Senior Global Account Director, Defense & Federal IT
Delivered 35% revenue growth and expanded the client base by 22%. Executive partnerships with AWS, Booz Allen, Accenture, Northrop Grumman, Lockheed Martin, Boeing, Raytheon, and Honeywell.
From the book
“Laurie’s extensive knowledge of the industry provided invaluable insights, offering our team a strategic advantage. Her deep understanding of the B2G and B2B landscape was instrumental in guiding our business investments. We remained committed to keeping her as our key point of contact — the working relationship was that strong.”
Jessica Primanzon, MBAClient partner during Laurie’s tenure at GovExec / Defense One
Insights
Notes from the market.
August 2026 · 7 min
Thought leadership is a capture tool
A byline is not a strategy. Capture happens when you work the circle of change — multiple touchpoints, the right rooms, the people who can actually say yes.
July 2026 · 5 min
The enterprise account is not a spreadsheet
Lockheed-class relationships are built in sequence, over years, by people who already know the building.
June 2026 · 5 min
Dual-use markets punish people who speak only one language
Commercial and federal, defense, and aerospace now share rooms — nowhere more clearly than UAVs and drones. The companies that win can talk to both without changing personality.
If the next twelve months have to mean something, start with a briefing.
A short conversation. A clear read on the account, the narrative, and the motion. No deck theater.
Request a briefing