Insights

Notes from the market.

Short essays on capture, enterprise accounts, and dual-use growth — written the way the work is actually done.

August 2026 · 7 min

Thought leadership is a capture tool

A byline is not a strategy. Capture happens when you work the circle of change — multiple touchpoints, the right rooms, the people who can actually say yes.

July 2026 · 5 min

The enterprise account is not a spreadsheet

Lockheed-class relationships are built in sequence, over years, by people who already know the building.

June 2026 · 5 min

Dual-use markets punish people who speak only one language

Commercial and federal, defense, and aerospace now share rooms — nowhere more clearly than UAVs and drones. The companies that win can talk to both without changing personality.